I Consume, Therefore I Am? Hyperconsumption Behavior: Scale Development and Validation

نویسندگان

چکیده

Social and material models consider hyperconsumption to be an unsustainable practice of consumer behavior that is responsible for the considerable damage inflicted upon planet. The primary objective this research study was develop validate a novel measurement scale assess (HB) from consumer’s point view. Based on literature theory, HB developed validated over three studies. first consisted item development, while second focused exploring confirming factor structure scale. investigations revealed first-order construct with four underlying dimensions: shopping control (food); perceived repair benefits; possession large amount goods; experiential consumption. third assessed nomological validity proposed by testing its association two relevant scales materialism sustainable purchase behavior.

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ژورنال

عنوان ژورنال: Social sciences

سال: 2022

ISSN: ['2326-988X', '2326-9863']

DOI: https://doi.org/10.3390/socsci11110532